UTM PARAMETER FREE
Track the Effectiveness of Calls to ActionĪnother useful way of using UTM parameters is to find out which call to action (CTA) on your site generates the most conversions.Ī lot of great websites have multiple CTA buttons or links that lead to a conversion page, like a free quote form or pricing page. With this information, you can hone your ad spend to just the best-converting placements. Using UTM tags will show you how many clicks and conversions each separate ad is getting, even though they’re landing on the same product page. One ad is placed in the sidebar and the other ad is shown in the page content. UTM parameters can help you find out which websites and which ad locations are bringing in the most traffic and leading to the most conversions.įor example, let’s say you run two different types of banner ads for the same product. If you run paid campaigns, it’s important to know which ad placements are working the best. Use your email client (like “ constant-contact” or “mailchimp”) as the Source, “email” for the Medium, whichever Campaign makes sense for your message (like “newsletter” or “summer_sale”), and use the Content tag if you want to describe which button or link the click was on in your email (like “red_button” or “header_logo”). You can add UTM tags to your URL in any email and get insights about its performance. In the example links, you can see that all three posts are tagged as a part of the bfcm (Black Friday Cyber Monday) campaign, but the content tags give each post a unique UTM link.ĭo you want to see which email brought in the most visitors and conversions? Then adding UTM parameters to your links will come in handy. In the three posts below on the Easy Digital Downloads Facebook page, you can see that they’re having a sale for Black Friday/Cyber Monday.
If you’d like, you could even use the Content tag to describe which post it is (like “sunday_morning” or “sweaters”), if you’re making multiple posts on each channel. If you use the same “summer_sale” Campaign term, you could see all your posts under the same campaign in Google Analytics and compare which social network did the best in terms of driving sales. You’d use UTM parameters on each post, with different Sources to show which network the traffic came from.
UTM PARAMETER CODE
By adding UTM code to your social media links, you’ll be able to see which posts and campaigns were most effective in generating traffic and conversions.īased on the data, you can optimize later campaigns and effectively measure the return on investment (ROI) of your social media activities.įor example, let’s say you’re running a big summer sale, and you plan to post on Facebook, Twitter, and Instagram about it. UTM parameters help you track your social media efforts.
UTM PARAMETER HOW TO
Now, let’s take a look at a few examples of how to use UTM parameters in different campaigns. Content (utm_content): Use this tag to explain which element was clicked, like footer-cta or header-banner.Term (utm_term): If you’re running a pay-per-click (PPC) ad, then this tag helps you identify which paid keyword you can attribute to the traffic.Campaign (utm_campaign): This is where you’ll add an identifier that makes sense to your initiative, like newsletter, spring-sale, or product-launch.Medium (utm_medium): Used to identify the medium of your traffic, like email, social media, or ad.Source (utm_source): Source shows you the source your visitors are coming from, like Google, Facebook, Twitter, or your email marketing provider.There are 5 tags in UTM code, with the last two being optional: Google uses the UTM parameters to track all the usual data about your link clicks, like the number of visitors, traffic sources, conversions, and more. But when a user clicks on the link, Google Analytics uses the UTM tags you’ve chosen to differentiate each URL from the rest.
URLs containing UTM code work like any other clickable link. Now that you know what UTM parameters are, let’s find out how they work. With UTM code, you get to see how effective your promotional activities (called “ campaigns“) are and how visitors interact with your website.īut if you add UTM tags to your email newsletter, for example, your URL might look like this: UTM (Urchin Tracking Module) parameters, also called UTM tags or UTM code, are small bits of code you can add at the end of your normal URL to track the traffic that clicks that specific link. Get it for free! What Are UTM Parameters?
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